Itish Arora
Founder & CEO
I fell in love with golf watching my son learn the game, one lesson and one tournament at a time.
Why I'm building FORE.
My journey into golf started as a parent trying to help my son navigate the game.
Like many parents, I found myself constantly searching for answers. Which coach was right? Which facilities offered the best opportunities? What tournaments should he play? How do you measure progress?
The more involved I became, the more I realized how difficult it was to find reliable information. So much of the journey depended on who you knew, who you could ask, or whether someone happened to point you in the right direction.
Golf already has talented coaches, great facilities and passionate people. What was missing was a way to connect them.
My professional journey has been across sales, partnerships and operations, working with people and businesses to build, grow and run organisations. I saw an opportunity to bring that experience to a game I had become deeply invested in personally.
